This project entailed crafting a compelling commercial for a client with a presence on Kickstarter, showcasing their unique board game inspired by the infamous Jack the Ripper saga. Delving into the intricacies of the game's narrative, which revolves around solving a captivating puzzle, I meticulously devised a comprehensive shot list tailored to the storyline and various locations. During the shoot, I orchestrated a range of shots, from expansive wide angles to intimate close-ups, to immerse viewers in the gaming experience and evoke a sense of dynamism. In post-production, I seamlessly pieced together the footage to construct a visual narrative that captivated audiences. Additionally, I dedicated considerable time to crafting immersive sound design, enriching the viewer's experience with layers of auditory depth. Leveraging stock footage, I augmented the storytelling, breathing life into the narrative and intensifying its impact