PARTICULE
This rap music video, a project born from my creative vision, is the result of an extensive and detailed production process. From the very beginning, I delved deep into the song, listening to it repeatedly to capture its essence and develop a script that would align perfectly with the lyrics and the selected filming locations. The pre-production phase was crucial as I meticulously storyboarded each scene, ensuring every shot was visually coherent and narratively impactful.
The filming itself unfolded over the course of two intense yet rewarding days, during which we brought the script to life, capturing the raw emotions and energy that were central to the story. Each location was chosen with care, contributing to the distinct atmosphere that the video aimed to convey.
Once the shoot was complete, I moved into post-production, a process that demanded precision and attention to detail. The editing phase involved carefully assembling the footage to create a seamless and engaging storyline. Given the diversity of the shooting locations, I placed a strong emphasis on color grading, dedicating substantial time to achieving a consistent aesthetic. My goal was to evoke an underground ambiance that not only complemented the song’s gritty, authentic vibe but also elevated the overall visual experience, staying true to the core message of the music.
PROJECT
VIDEO